THE STRATEGIST

I help bold founders turn their vision into high-revenue reality.

Hey hey, Krystal ivy here!

AVID JOURNALER // GARLIC FANATIC // VINTAGE TECH COLLECTOR // ROADTRIPPER

Fueled by ambition and oat milk lattes, I engineer strategies that elevate brands from good to unforgettable.

I’m your go-to for all things email marketing and content strategy. I’m obsessed with helping driven founders create custom strategies that not only look good but also deliver the kind of results that make your wallet (very) happy.

Think of me as the secret sauce behind your marketing success—bringing together the perfect mix of creativity, strategy, and some fun to help you reach new heights. Let’s build something incredible together!

MY CLIENTS HAVE TRANSFORMED IN MORE WAYS THAN ONE...

  • E.O. saw 17,000+ new email subscribers in just 9 months.

  • C. saw an average email open rate of 57% and click-through rate of 20%.

  • E.C. booked out every one of her retainer spots in under 4 months.

  • E.O. saw a 29.67% average promotional email conversion rate.

  • K. was able to break down their anxiety and fear around email marketing & start consistently connecting with their audience on a weekly basis.

  • E.O. saw 7,000+ new SMS subscribers.

  • N. gained a deeper understanding on how to build sustainable funnels that keep her in front of her customers and away from creating extra work for herself.

  • C. saw 1,200+ engaged subscribers added to her email list.

THE FACTS

  • I loved getting to fly solo supporting brands and creators in their email and content marketing. The more I did, though, the more I saw the overwhelm that this part of running a company stirs up for business owners.

    Worrying about content calendars and perfect video hooks and powerful post captions and coordinating all the efforts... it's no surprise people are sweating!

    So expanding my business was a no-brainer. It allows me to energetically and strategically support the coolest people on the planet. Join them →

  • You already know: email marketing!

    The format compliments everything I do for my business on any platform and feels like a shared journal space between me and my community.

    Want to get emails from me? Tap here to join The Coffee Club ☕️

  • Opening my sketchbook to a blank page and turning on a great playlist or album from my favorite artist.

    I swear, anytime I listen to Mac Miller's Circles album or Bon Iver's self titled tracks, puzzle pieces click into place and I get on a roll.

  • If I could answer latte here, I (very truthfully) would. Typically, though, I'm snacking on trail mix or candy during my workday. Anything sweet!

  • I love to read. Seriously, I did the local library summer reading program every year since I was a little kid.

    Staying informed on best practices, reviewing consumer data points and analytics, market trends and changes... being plugged into the info yields stellar results in the way of design, copy, and technical marketing approach!

    I'm also not afraid to test, learn from those results, and test again! 😉

This is my dream job & I’m so grateful you’re a part of it! (Yes, you!! 🫶)

HERE’S WHAT I LIVE BY

01

originality

Cookie-cutter strategies won’t cut it for your unique business. I’ll brew custom solutions that reflect your brand’s distinct personality, because your business is one-of-a-kind, and your marketing should be too.

02

Confidence

You’ll have the assurance that every strategy and campaign is backed by expertise and a proven track record of success. With me, you’ll have the knowledge and tools to confidently elevate your business, knowing you have a solid partner in your corner.

03

kindness

What fun is running a business if you’re surrounded by negative energy? Kindness is at the cornerstone of every interaction I have with clients, customers, and collaborators. My mama taught me right, okay?

  • "I have now worked with Krystal on two projects and looking forward to future ones!

    It was a pleasure working with her - she has a clear process that works! I loved the designs she brought to my emails and she was always quick to answer my questions, even via Loom response.

    -Anna S. No Revisions

  • "Her expertise in developing a comprehensive email marketing strategy has significantly enhanced our eCommerce operations for my company.

    Krystal and Gabriella meticulously crafted email marketing flows targeting our key customer segments, ensuring a personalized and effective communication approach. Thanks to thorough preparation and strategic insights, we are ready to scale up exponentially. The professionalism, creativity, and dedication have made a substantial impact on our business. We highly recommend Krystal to any company looking to elevate their email marketing efforts.

    -Bryce P., Apiverde Health

  • "Working with Krystal was such an amazing experience. As someone who had no clue about anything involving email marketing, after working with Krystal I feel SO much more knowledgeable.

    Such a win-win! I received a welcome series and a boatload of information that will help me with my business forever. She is incredibly knowledgeable about all things marketing and her client process was seamless. I HIGHLY HIGHLY recommend Krystal Ivy!"

    -Angela H. Cali Co. Designs

READY TO WORK TOGETHER?

READY TO WORK TOGETHER?

DIY Your Content MArketing

The Digital Cafe is a vibrant community where creative entrepreneurs DIY their email and content marketing with expert advice, data-driven strategies, and the support needed to elevate their brand.

get a jump start

The Bold Brew Series is a tailored, four-email workflow designed to nurture new leads or prep your audience for a big launch. It includes expert-crafted copy, design, and seamless integration into your email platform, ensuring your campaigns are optimized for engagement and success.

access custom support

Whether you’re looking for ongoing support or specific project assistance, my Grand Reserve Management packages ensure your marketing stays sharp, effective, and always on target. Ideal for brands needing consistent, expert guidance.